The winetourism takes a share growing in the valorization of the wine territories. It is also a factor which takes part in the image and the added-value of the wines of these areas. Parallel to the cultural attraction for the vine, the wine and tasting, “winetourisme” are often justified by an ecological approach of the cellars and terroirs . Thus emerges the concept “of eco-winetourism” which associates in particular, in connection with sustainable development, the landscapes, the biodiversity, as well as the éco-design of the cellars.

The esthetics of the terroirs testifies to this subtle harmony that the man knew to establish with nature. The landscape-vine growers testify to a single geological diversity and a cultural history of the vine and wine without equal. But the know-how of the man does not stop with the vine. Beyond the inheritance of the villages, churches or other historical masonries, the architecture of the cellars, associated with a éco-design, takes part fully in the attractivity of the wine-producing areas.